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VIDALIA CAMPUS
Marketing Management Diploma Program
RETAIL SPECIALIZATION
The Marketing Management program has 3 specializations (Retail Management, Entrepreneurship, and Marketing Administration) that prepare students for a variety of exciting jobs. The goal of Marketing is to create profitable customer relationships by delivering superior value, services, satisfaction, and ideas to customers in a competitive marketplace. The Internet, globalization, diversity, technological advances, social and ethical responsibilities, and changing customer values are major challenges facing companies today that are studied, researched, and discussed in class. Students are challenged to learn, link, and apply marketing concepts in their journey to success that will be used in realistic work situations. Real situations facing real companies are explored with a balance of discussion, creativity and knowledge.
EMPLOYMENT OPPORTUNITIES
Marketing Management graduates have a wide variety of jobs to select from such as: small business management, entrepreneurship, retail management, visual merchandisers, advertising through radio, newspaper, or TV, gift shops, sales representatives, advertising coordinators, customer service representatives, retail buyers, entry-level banking, finance company representatives, and direct marketing.
ADMISSIONS CRITERIA
- Submit a completed application and application fee;
- Be at least 16 years of age;
- Submit official high school transcript or GED transcript;
- Submit official college transcripts, if applicable;
- Meet the following assessment requirements:
Test Reading Writing Numerical Algebra ASSET 38 35 35 COMPASS 70 23 26 SAT 430 400 ACT 18 16 CPE 75 75 75 GAHSGT 235 235
MARKETING MANAGEMENT CURRICULUM
The standard curriculum for the Marketing Management diploma program is designed for the quarter system. Students may enter the program quarterly. The program generally takes 6 quarters to complete. To graduate, students must earn a minimum of 85 or 88 credit hours depending upon specialization.
RETAIL MANAGEMENT SPECIALIZATION
| CURRICULUM OUTLINE | CREDITS | |
|---|---|---|
| GENERAL CORE COURSES | 18 | |
| COL 1000 | College Survival Strategies (Institutional Credit Only) | (3) |
| EMP 1000* | Interpersonal Relations and Professional Development (OL) | 3 |
| ENG 1010* | Fundamentals of English I (OL) | 5 |
| ENG 1012* | Fundamentals of English II (OL) | 5 |
| MAT 1011* | Business Math | 5 |
| OCCUPATIONAL COURSES | 64 | |
| ACC 1101* | Principles of Accounting | 6 |
| MKT 100* | Introduction to Marketing (OL) | 5 |
| MKT 101* | Principles of Management (OL) | 5 |
| MKT 103* | Business Law (OL) | 5 |
| MKT 104* | Principles of Economics (OL) | 5 |
| MKT 106* | Fundamentals of Selling (OL) | 5 |
| MKT 108* | Advertising (OL) | 4 |
| MKT 109* | Visual Merchandising (OL) | 4 |
| -OR- | ||
| MKT 232* | Advanced Selling | 4 |
| MKT 122* | Buying and Merchandise Management (OL) | 5 |
| -OR- | ||
| MKT 228* | Advanced Marketing | 5 |
| MKT 125* | Retail Operations Management (OL) | 5 |
| MKT 136* | Retail Operations Management OBI I | 3 |
| MKT 137* | Retail Operations Management OBI II | 3 |
| XXX xxx* | Electives | 9 |
| FUNDAMENTAL OCCUPATIONAL COURSES | 3 | |
| SCT 100* | Introduction to Microcomputers (OL) | 3 |
* "C" or higher is required for designated courses
(OL) designation indicates course is available online in selected quarters.
PROGRAM COSTS
(Costs are estimates and are subject to change.)
Tuition/Fees: $3,078
Books/Supplies: $2,290